Role of Indigenous Communication Strategies in the Success of Chipko Environment Conservation Movement



Use and control over natural resources was the main agenda behind ecological movements in India. Environmental movements brought environmental sensitivity. Uttarakhand has had been a beautiful state but the region remained isolated and unsung for a longer period of time. However, the local organizations and protests linked the region with the rest of the country. The central motivation of the study is to trace out the tactics adopted when hardly any tech-based communication existed to set Chipko as the mass movement.

The study is exploratory in nature and data has been gathered using Schedule which has been analyzed via percent analysis. Results of the study approves that Chipko validated nonviolent resistance and brought out unique strategies to sustain the Chipko as the movement. Chipko was a continuation of the old peasant struggle where the population mainly stressed on the group communication.


Ecological movement, Chipko, Group communication, Communication strategies, Uttarakhand

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